It is an immoral thing they are doing, really. Putting their toys in packaging that is all but IMPOSSIBLE to gift wrap so we poor and desperate consumers are forced to purchase a five dollar gift bag in which to present said toy to our loved ones.
I found myself getting a little pissed off about the whole thing as we were browsing. I picked up several toys thinking, "Oh! This would be a great gift!". And then I would notice a rounded edge or odd-shaped backing and I would immediately put it back on the shelf exclaiming, "How the hell am I supposed to get wrapping paper around that?! I would need three rolls of tape to piece together all the paper this thing would require. There would be rips and holes and tears and unevenness and IT WOULD BE UGLY. I just won't have it."
You see, the little bit of OCD I have tends to come out at Christmas time. I actually enjoy wrapping presents. I like to purchase several coordinating wrapping papers for the occasion, and then spend a ridiculous amount of time tying the perfect bow to adorn each package. Because I like pretty things.
Also, roughly 80% (I'm guessing because I'm not going to seriously do the math to figure out that percentage) of the gifts I purchase are shipped out of state. Have you tried to ship a gift bag? Even if you put the gift bag in a shipping box, all of the contents fall out in transit and the $5 bag comes out looking like it was run over by a tanker trunk. And who knows? Maybe it was. In any case, I don't like shipping gift bags. I want my gifts to arrive wrapped in festive Christmas paper that I lov-ing-ly took time out of my day to tend to.
Here are some examples. The proof is in the pictures, people.
Exhibit A. What the hell happened to plain rectangular packaging for Barbie? That was a tried and true go-to for any little girl on your shopping list, and with 90 degree angles all over the place that package was a no-fail gift wrapping opportunity. Check out that curvy little number they've perched her in. I heard she turned 50 a few years ago, so I guess they thought they needed to "doctor up" the packaging a little. (Oh no she dih-unt!)
|Come on, Mattel.|
Exhibit B. This one didn't look so bad at first. Then I picked it up and turned it over and noticed that little car on the side. It's got its own little display window there. And not only does that display window stick out of the rest of the packaging, but it is also ROUNDED. Nope. I'll spend my $14.99 elsewhere. Let's keep moving.
|Do you see that? Why? Why would they do this?|
And finally, Exhibit C. Who wouldn't like a nice game of Angry Birds Star Wars Jenga(!!!)? Well I don't care if that IS at the top of your wish list. I'm not buying it for you because just look at what they've done here. You look at the box sitting there all rectangular-like on the shelf. Then you pick it up. Gotcha! Check out the backing that sticks up on top and along the side. Rectangle my ass.
|I can't even caption this one it is so ridiculous.|
Tis the season for Toys R Us gift cards.